Start with the purpose, not the number of posts
Social communication can explain an organisation’s expertise, introduce a product or bring relevant visitors to a specific page. Each objective may need a different type of content. Start by deciding who the content is for and which question it should answer.
A content system your team can deliver
A list of ideas alone is not enough for regular publishing. You need source information, visual material, copy approval and someone responsible for publication. Photography or filming, design, moderation and advertising operations must be defined separately where needed. The team or partner responsible for producing the content must be clear.
From social content to the website experience
When a post describes a project, service or campaign, the page it links to should continue that subject. Give visitors a clear heading, relevant content and an appropriate way to get in touch. Assess performance against the interactions that support the objective, as well as the number of views.
Explore the principles behind our approach on the main service page. Tell us what you need.
Content calendar and formats
We agree topics, publication dates and approval steps in the monthly content plan. We select post and story visuals and short video formats, such as Instagram Reels, TikTok and YouTube Shorts, to suit the channel and production needs. The proposal sets out who is responsible for filming and editing.
Advertising platforms and budget
Meta and LinkedIn advertising can be included in the scope where needed. Before work starts, we agree the campaign objective, audience and content. The advertising budget paid to the platforms is separate from our service fee. We show these amounts separately in the proposal.
Monthly review
For monthly engagements, we review published content and campaign results in a monthly report. We agree account access, responsibility for messages and comments, and approval owners at the start. The review informs the next content plan.