Build a clear foundation for search.
We connect technical website work with useful content and a clear user experience.
We connect technical website work with useful content and a clear user experience.
Review the website first
We start with the structure, content and technical condition of your website. The review helps identify issues that can prevent people or search engines from reaching useful information.
The work can cover page structure, internal links, metadata and the way the site is prepared for mobile use. Priorities depend on the findings and the agreed scope.
Measure and improve
We use the available evidence to review progress and identify the next changes. The measurement setup depends on the approved tools, access and privacy requirements.
Search rankings, traffic and sales can change for many reasons. We do not promise a fixed position or a guaranteed commercial result.
Connect search intent with useful pages
We review the questions people ask when comparing services, checking project scope or deciding whom to contact. The content plan connects these needs with suitable pages, rather than treating keywords as a list to repeat.
For a website redesign, we record which new page corresponds to each existing address. URL relationships, internal links, headings, images and page performance are reviewed together.
Review the wider search context
Competitor content and search visibility can help identify gaps and priorities. Relevant publications and consistent brand information may also form part of the agreed work.
For generative search, sometimes described as GEO, we can review clear answers, verifiable information and consistent sources. The scope depends on the search channels you want to address; inclusion in generated answers is not guaranteed.
Agree the reporting period
We distinguish visibility, clicks and qualified enquiries when reviewing progress. Reports consider the dates of changes, the content covered and the type of traffic.
For an agreed monthly programme, a monthly report records the work completed, observed changes and next priorities. Paid advertising and analytics setup are defined separately when needed.
Project scope
The final deliverables are defined in your project proposal.