Connect your advertising with a clear goal.
We plan Google Ads work around your audience, your offer and the action you want people to take.
We plan Google Ads work around your audience, your offer and the action you want people to take.
Agree what success means
We begin with the service or product you want to promote and the audience you want to reach. We agree the campaign goal, the budget and the relevant landing pages.
Your website needs to give visitors a clear next step. We consider the page content and enquiry journey alongside the advertising scope.
Plan measurement with the campaign
The measurement plan should identify the actions that matter to your business, such as a valid enquiry or a quote request. Any analytics or conversion tools require the agreed access and privacy controls.
We review the available campaign information and discuss changes to the work. Advertising cost, ad position and commercial results are not guaranteed.
Define the campaign plan
We review relevant keywords, target countries or cities, campaign languages and the proposed advertising schedule. Ad formats, targeting options and the budget are reviewed for the selected campaign and account.
Account ownership, advertising spend, campaign management, content production and website changes are separate responsibilities. We agree who will manage each item before work starts.
A button click and a successfully received enquiry are different events. The measurement plan should distinguish them so that reports reflect the actions your business needs.
Project scope
The final deliverables are defined in your project proposal.