Give your brand a consistent visual identity.
We coordinate identity design so your website and brand materials work together.
We coordinate identity design so your website and brand materials work together.
Define the visual direction
Corporate identity helps a business present itself consistently. We begin with the brand, its audience and the materials it needs.
The scope can include a logo, visual design rules, catalogues, brochures and corporate documents. Each item is agreed before work starts.
Connect the identity with its applications
The visual direction needs to work across the agreed digital and print formats. We coordinate the required design work and, where needed, specialist partners.
The proposal defines the deliverables, review stages and final file requirements.
Define the identity system
We agree which parts of an existing identity to retain and which to develop. Logo versions, colour values, typefaces and usage rules are considered for the required formats and sizes.
A brand guide can document spacing, minimum size, backgrounds and examples of correct use. Font and asset licence requirements are reviewed with the intended uses.
Choose the applications you need
Applications can include business cards, stationery, presentations, catalogues, brochures, social media graphics and email signatures. Advertising banners and creative concepts can also be scoped with the relevant specialists.
Print dimensions and production requirements are agreed before final artwork. Website design is coordinated with the same colour, type and visual rules.
Agree reviews and final files
We define design directions, review stages and approval responsibilities at the start. Editable source files, print-ready files and digital versions are listed separately, using formats such as AI, PDF, SVG or PNG where required.
Design, copy, image supply and print production have separate responsibilities. Grimor’s coordination role and any partner’s work are identified in the proposal.
Project scope
The final deliverables are defined in your project proposal.